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How Long Should a YouTube Video Be in 2025?

Hey creators! πŸ‘‹

Let’s talk about video length β€” one of the most debated topics for small YouTubers.

Some say shorter videos (under 5 mins) get more views and watch time.
Others believe long-form content (8–12 mins or more) performs better for retention and monetization.

Lately, I’ve been testing both and honestly, I’m still not sure what works best πŸ˜…


🧠 What’s working for YOU?

  • Are shorter or longer videos getting more views or subs?
  • What’s your average watch time like?
  • Do you factor in monetization when planning your video length?

Let’s compare notes πŸ’¬πŸ‘‡

Rollins

My 3-min videos get views faster, but retention drops below 40%

Hillary

Anything above 8 mins gets better average watch time and higher watch hours!

Kingsley

I do Shorts + 10-min tutorials and they complement each other really well.

Ruben

I heard that YouTube favors videos above 8 mins because of mid-roll ads.

Nduka

Honestly, consistency matters more than length for small channels IMO